Why self employed is a good idea during a pandemic

Maria Anderson-Contreras

On business during the pandemic

Since lockdown the world just got more real. Many people now have less security and money and therefore more discerning on how to spend it. Business is about selling stuff. Marketing is about inspiring people to buy stuff. Branding and psychology states that people make a buying choice when they have an emotional connection to the item, idea or organisation.

The bottom line is: businesses that are showing up as having integrity, are authentic and honest will survive and thrive. My business has broken through at this pandemic time because I am addressing this directly and people are paying me to showcase their essence. 

Why go self employed? 
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The stories I hear from every client is the same; they had a corporate job, burnt out and chose to follow their heart and do what they love. Self-employed people are the ‘survivors of the work machine’ and are intentional about working from their values and being in true service. 

Maria's top three tips

1. Share your ‘why’ behind your business as this will create an emotional connection with your prospect. Refer to TED talk Simon Sinek Video: Start with Why 
2. Share yourself authentically - tell your story warts and all. This creates a human connection with your audience that will stand you above the next glossy idealistic, aspirational promotional story. Refer to my story of infinite grief
3. Share what you value. Money is an exchange of value. Share from a values-based perspective. For example, I value honesty because then nothing is hidden and everyone gets to choose. This presents me as trustworthy. Values speak volumes about your integrity and this is what people are really buying. The more you share your values, the more others will value you! 
   
   
   
   

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